In 2024, Gaydio and Celebrity Cruises teamed up to launch a brand-new Gaydio Original Podcast, “All Aboard with Celebrity Cruises”. Following presenters Lee & Craig across a ‘voyage of a lifetime’ in the Mediterranean, the podcast showcased the breathtaking destinations to visit with Celebrity, the on board entertainment, facilities and food and drink.
To drive engagement with the podcast series, a co-branded video series was commissioned to promote each episode and its themes reaching over 260,000 people in the UK.
The first series of All Aboard has been played over 42,000 times.
Episode 1 covers the embarkation process of a cruise ship holiday as well as a short visit to Barcelona & Valencia. In Episode 2, Lee & Craig check out the tantalising food & drink on board their ship.
As the series progresses, Lee & Craig unpack the entertainment and facilities of their cruise ship as they enjoy their first sea day. In Episode 4, they look back at their time on board with Celebrity Cruises.
Long form audio allows our presenters to truly immerse the listener into a luxury escape, giving space for more key messaging and to bring a cruise holiday to life.
