Case Studies Archives – Gaydio Partnerships https://gaydiopartnerships.co.uk/category/case-studies/ The UK's LGBTQ+ Station Tue, 02 Jun 2026 10:44:57 +0000 en hourly 1 https://wordpress.org/?v=7.0.1 https://gaydiopartnerships.co.uk/wp-content/uploads/2024/12/Favicon-45x45.png Case Studies Archives – Gaydio Partnerships https://gaydiopartnerships.co.uk/category/case-studies/ 32 32 “Moment of Calm” with Calm https://gaydiopartnerships.co.uk/case-studies/moment-of-calm-with-calm/ https://gaydiopartnerships.co.uk/case-studies/moment-of-calm-with-calm/#respond Tue, 02 Jun 2026 10:12:59 +0000 https://gaydiopartnerships.co.uk/?p=1664 Presenter-led editorial 'Moments of Calm' as well as audio & visual creative in commercial space to drive app downloads.

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Teaming up with Gaydio to reach a vast audience of LGBTQ+ people across the UK, Calm delivered ‘moments of calm’.

Calm dominated the drivetime day part on air and across our mobile app, with presenter-led editorial moments as well as audio & visual creative in commercial space to drive app downloads.

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]]> https://gaydiopartnerships.co.uk/case-studies/moment-of-calm-with-calm/feed/ 0 Brita Filter – Gaydio Awards 2026 https://gaydiopartnerships.co.uk/case-studies/brita-filter-gaydio-awards-2026/ https://gaydiopartnerships.co.uk/case-studies/brita-filter-gaydio-awards-2026/#respond Tue, 02 Jun 2026 09:56:40 +0000 https://gaydiopartnerships.co.uk/?p=1651 BRITA become the Official Hydration Partner of the Gaydio Awards 2026, promoting a healthier, more thirst-quenching beverage at the ceremony.

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BRITA become the Official Hydration Partner of the Gaydio Awards 2026, promoting a healthier, more thirst-quenching beverage at the ceremony.

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The activation ensured BRITA products were put in the hands of high profile talent as well as using the ceremony as a content-generating opportunity for an engaging social campaign.

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]]> https://gaydiopartnerships.co.uk/case-studies/brita-filter-gaydio-awards-2026/feed/ 0 Cecil Beaton’s Fashionable World – National Portrait Gallery https://gaydiopartnerships.co.uk/uncategorized/case-study-4/ https://gaydiopartnerships.co.uk/uncategorized/case-study-4/#respond Mon, 28 Apr 2025 10:58:56 +0000 https://gaydiopartnerships.co.uk/?p=364 Fashion and the queer community go hand-in-hand. Here's how we brought Cecil Beaton's Fashionable World to life on Gaydio.

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When the National Portrait Gallery briefed us to drive awareness of their new exhibition about the “King of Vogue”, how could we refuse?

Cecil Beaton’s Fashionable World was brought to life through engaging presenter live reads, promotional trails and through our website and newsletter database.

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In a heavyweight airtime campaign across Gaydio in London, we generated 4,110,460 impacts in a 4 week campaign driving listeners to visit the gallery.

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]]> https://gaydiopartnerships.co.uk/uncategorized/case-study-4/feed/ 0 Visit Malta x Gaydio https://gaydiopartnerships.co.uk/case-studies/visit-malta-x-gaydio/ https://gaydiopartnerships.co.uk/case-studies/visit-malta-x-gaydio/#respond Mon, 28 Apr 2025 10:58:32 +0000 https://gaydiopartnerships.co.uk/?p=362 Throughout 2025, the UK's LGBTQ+ radio station shone the spotlight on the world's most queer friendly destination.

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Consistently ranked as one of the top queer-friendly countries in the world according to the ILGA Rainbow Index, a partnership between Gaydio and Visit Malta makes perfect sense.

With above average data capture delivery, our audience clearly resonate working with commercial brands aligned with their values.

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Through a heavy-weight airtime campaign and a stand-out data capture competition, Gaydio was able to bring this stunning destination to life on air, on socials and through our digital channels, with significant over-delivery across on air products.

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]]> https://gaydiopartnerships.co.uk/case-studies/visit-malta-x-gaydio/feed/ 0 All Aboard with Celebrity Cruises https://gaydiopartnerships.co.uk/case-studies/all-aboard-with-celebrity-cruises/ https://gaydiopartnerships.co.uk/case-studies/all-aboard-with-celebrity-cruises/#respond Mon, 28 Apr 2025 10:57:58 +0000 https://gaydiopartnerships.co.uk/?p=360 Teaming up to create a 'Gaydio Original' podcast, the series reached over a quarter-of-a-million people.

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In 2024, Gaydio and Celebrity Cruises teamed up to launch a brand-new Gaydio Original Podcast, “All Aboard with Celebrity Cruises”. Following presenters Lee & Craig across a ‘voyage of a lifetime’ in the Mediterranean, the podcast showcased the breathtaking destinations to visit with Celebrity, the on board entertainment, facilities and food and drink.

To drive engagement with the podcast series, a co-branded video series was commissioned to promote each episode and its themes reaching over 260,000 people in the UK.

The first series of All Aboard has been played over 42,000 times.

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Episode 1 covers the embarkation process of a cruise ship holiday as well as a short visit to Barcelona & Valencia. In Episode 2, Lee & Craig check out the tantalising food & drink on board their ship.

As the series progresses, Lee & Craig unpack the entertainment and facilities of their cruise ship as they enjoy their first sea day. In Episode 4, they look back at their time on board with Celebrity Cruises.

Long form audio allows our presenters to truly immerse the listener into a luxury escape, giving space for more key messaging and to bring a cruise holiday to life.

Listen to the episodes now!

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]]> https://gaydiopartnerships.co.uk/case-studies/all-aboard-with-celebrity-cruises/feed/ 0 Gaydio in Europe with British Airways https://gaydiopartnerships.co.uk/case-studies/british-airways/ https://gaydiopartnerships.co.uk/case-studies/british-airways/#respond Mon, 28 Apr 2025 09:37:57 +0000 https://gaydiopartnerships.co.uk/?p=291 A partnership to launch a Gaydio Original podcast, reaching 1 million people through socials, on air and plays.

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Reaching 1 million people through vibrant visuals, scroll-stopping social activations and captivating on-air content, Gaydio teamed up with British Airways to highlight LGBTQ+ friendly destinations served by routes from London Gatwick through a bespoke Gaydio Original Podcast – Gaydio in Europe with British Airways.

To spark even more excitement, listeners had the chance to win dream escapes to sun-soaked hotspots featured throughout the ‘Gaydio in Europe’ podcast series including Nice, Amsterdam, Gran Canaria, Malta and Thessaloniki.

In 2026, the series hosted a live podcast recording in front of an audience in London as we worked together to debut BA’s new route to Graz.

In 2025 and 2026, the series won the Campaign Audio Advertising Award for Best Branded Series – B2C.

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To further promote other destinations across the continent served by British Airways, a ‘European Pride Guide’ was introduced to the Gaydio audience.

Supporting media to drive awareness of the guide spanned on air including live presenter reads and promotional trails as well as digital activity including social and newsletters.

In 2023, Gaydio and British Airways hosted Flight Night – a club takeover in Brighton with a chance to win flights to a European destination as well as a star performance from Drag Race UK alumni, Black Peppa.

WATCH THE HIGHLIGHTS FROM ‘FLIGHT NIGHT’
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