Reaching 1 million people through vibrant visuals, scroll-stopping social activations and captivating on-air content, Gaydio teamed up with British Airways to highlight LGBTQ+ friendly destinations served by routes from London Gatwick through a bespoke Gaydio Original Podcast – Gaydio in Europe with British Airways.
To spark even more excitement, listeners had the chance to win dream escapes to sun-soaked hotspots featured throughout the ‘Gaydio in Europe’ podcast series including Nice, Amsterdam, Gran Canaria, Malta and Thessaloniki.
In 2025, the series won the Campaign Audio Advertising Award for Best Branded Series – B2C.
To further promote other destinations across the continent served by British Airways, a ‘European Pride Guide’ was introduced to the Gaydio audience.
Supporting media to drive awareness of the guide spanned on air including live presenter reads and promotional trails as well as digital activity including social and newsletters.
In 2023, Gaydio and British Airways hosted Flight Night – a club takeover in Brighton with a chance to win flights to a European destination as well as a star performance from Drag Race UK alumni, Black Peppa.
Platforming queer voices on Gaydio is of paramount importance and working with British Airways allowed us to create a safe space for community leaders to come together for a Q+A session about the need for and importance of visibility.
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut vitae sem vel tellus pellentesque elementum. Aenean ac metus nec metus maximus pretium. Cras non condimentum urna. Maecenas non lacus vel purus suscipit laoreet vel eu enim. Curabitur diam urna, porta quis iaculis eu, mollis ac tellus. Ut consectetur neque sit amet purus blandit auctor. Sed vestibulum ut orci eget pulvinar. Donec pretium mi augue, ut dictum ex ornare a.” – Nick Welsh, Marketing & Sales Manager, BA Euroflyer
